Baby with pineapple diapers

A playful visual identity for a better Diaper

About the project

Tush brand is an innovative company based in Thailand. Their goal is to disrupt the current diaper market, by offering a better product. The brand approached me to design a lighthearted logo and brand, as well as playful and vibrant prints for their diapers.

They were looking for a fresh, clean, vibrant and fun brand that will help them stand out from their busy market. Since the diapers are proudly developed in Thailand, I decided to base the sketches around their national animal, the elephant.

LOGO SKETCHES
FINAL LOGO

Irresistibly cute

Click to see patterns

Baby with elephant pattern diapers
Baby With Monkey Pattern Diapers
Baby with pineapple diapers
Baby with leaves on the diapers
Baby wearing shibori pattern diapers
ILLUSTRATIONS
Packaging
Website
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Fights leaks & explosions

60% of what is put on skin is absorbed directly into the body.

Super soft material

60% of what is put on skin is absorbed directly into the body.

Safe & Clean

60% of what is put on skin is absorbed directly into the body.

ICONOgraphy